![]() It also makes for a fascinating case study. Taco Bell took a risk by investing in this filter, but fortunately for them, it paid off. More than 224 million people interacted with and looked at Taco Bell’s snap filter, but what does that really mean? Taco Bell shattered Snapchat records with the number of views and engagement its Cinco de Mayo filter received. ![]() Needless to say, Snapchat users loved it. ![]() Taco Bell’s sponsored filter turned user’s faces into a giant taco shell to celebrate Cinco de Mayo, totaling in more than 224 million views in one day. Taco Bell is back in headlines with the top campaign in Snapchat’s history – its Cinco de Mayo Snapchat lens. Turn Yourself Into a Taco: A Snapchat Record To illustrate, let’s look at an example from a brand that recently got a lot of people taco-ing… er, talking. We often hear clients (and other marketing pros) ask how to measure Snapchat, since it doesn’t have the analytics tools of other social networks. As Snapchat continues to create more and more ways brands can use the network, PR pros must understand it and know what the numbers mean. Unless they’re on it themselves, many marketers and brand managers are still unfamiliar with how to use it and how to measure it. Snapchat has exploded over the last two years, growing from a silly teenager app to a giant social media phenomenon.
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